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Loebig Ink is a small business consulting firm
fueled by coffee, creativity and music to provide
SEO, web design and social media solutions.

Author: Robin Renee

Loebig Ink Receives a Best in Search Award from TopSEOs.com

Posted on by Robin Renee

Best in Search seal from Top SEOs.com Loebig Ink has received accolades from TopSEOs.com, an independent authority on search vendors. Listed among top companies specializing in search engine optimization, Loebig Ink has been given a “Best in Search” award and a listing on the influential website. It is an honor to be mentioned as one of the companies doing the very best at helping people to increase their visibility online.

The Loebig Ink listing on TopSEOs.com highlights our local SEO, SEO training, and web design services and mentions other services we offer including Google Ads management, social media management, and web development. Beneath additional general information about the agency, the Loebig Ink, LLC Scorecard announces high regional rankings among Best Web Design Companies and Firms in Silver Spring, Maryland. Featured reviews from both clients and employees round out the listing.

TopSEOs has been ranking digital marketing companies to help small businesses and large enterprises make the right decisions since 2002. Their research team uses a rigorous evaluation strategy based on their SmartRank Algorithm which uses hundreds of data points to determine the overall strength of a company. Feedback from clients is a particularly important factor of the algorithm; buyer reviews are considered by average rating and are scrutinized as well by the likely validity of each reviewer and review. Also taken into account is the company profile, the online reputation of the company, and the level of engagement a company maintains with buyers and interested parties on the internet. It is especially encouraging to be considered through the lens of such a complex and thorough set of criteria and to come out among the best.

Loebig Ink is a small business consulting firm fueled by coffee, creativity and music to provide SEO, web design and social media solutions. Launched as a full time web consulting business in Richmond, Virginia in 2010, the business expanded its scope and moved to Maryland in the Washington, DC area in 2012. Feel free to reach out to learn more about Loebig Ink and our services.

Meet Our Chief Technology Officer – Mamoon Rashid

Posted on by Robin Renee

Loebig Ink Team Member: Mamoon Rashid

MamoonMamoon Rashid specializes in web programming and content management systems and is our most distant team member. Mamoon connected online with Brian Loebig from Pakistan and partnered with Loebig Ink in 2013. After developing multiple WordPress websites and custom applications, Mamoon began working full time in a senior project management position. Ultimately, Mamoon grew into a new position as Chief Technology Officer for Loebig Ink in 2020. With his outstanding passion for technology and web development, he gives a custom look to each website. 

Now Mamoon provides cost-effective and quality-oriented IT resources, software development, and web designing development customized for clients’ needs. Mamoon creates small to medium scale WordPress sites up to high-quality custom applications. He enjoys finding the right solution for each client through Loebig Ink. 

Mamoon grew up in Lahore, Pakistan. He graduated from the University of Punjab with a Commerce degree in 1992, shortly after which he got his MBA in Marketing and Finance from the Institute of Management Sciences in 1996. Combining both degrees with his passion, Mamoon became a successful IT consultant and business owner. His confident, ambitious, and energetic attitude has proven very helpful in reaching our client’s goals. His communication skills and experience in the diversified field of the IT sector are also great assets to the Loebig Ink team. Mamoon is very appreciative that Brian allowed him to be able to serve Loebig Ink clients from so far away.

Today Mamoon, his wife, and daughter are still living in Lahore, Pakistan where he has grown his scope of services, experience and expertise in digital marketing. He describes himself as a homebody and in his time away from work, he enjoys playing video games, watching great movies, and browsing for new technology trends. A key life goal for Mamoon is to give back to his community in Pakistan. He would like to create something that makes a difference in society. 

Get in touch with Loebig Ink about your project, and you will walk away with the most notable custom website created by Mamoon Rashid! 

Meet Our Account Manager for Directory Optimization – Savannah Rose Loebig

Posted on by Robin Renee

Loebig Ink Team Member: Savannah Rose Loebig

Savannah Rose LoebigSavannah Rose Loebig began working for her father, Brian Loebig, in 2015. She first started by getting involved with SEO projects while attending college. Over time, Savannah specialized in directory optimization for many of Loebig Ink’s client accounts. Her substantial directory experience, as well as her passion for helping small businesses make Savannah an excellent asset for Loebig Ink. Beyond her successful directory optimizations strategies, Savannah has shown her talent with her creative graphic design, leadership skills, and compassionate perspective. 

Savannah uses her search engine optimization knowledge to create directory strategies for clients to improve the likelihood the business will appear on the first page of search engines. A well-organized directory strategy will help drive referral traffic to a business website as well as bolstering the SEO campaign, especially on a local level. Savannah recently broadened her scope to finding and creating additional new directory opportunities. This requires a lengthy research process, and Savannah has been proven to be one of the best directories researchers on the team. Savannah is always looking out for clients to improve their overall SEO strategy and has helped numerous companies gain a larger audience and a more substantial online presence.  

Savannah was born in Wisconsin and grew up in Philadelphia, PA and Roanoke, VA. She graduated with a dual degree in Anthropology and Art and Visual Technology with a Concentration in Painting from George Mason University in 2017. Community work is close to Savannah’s heart. With organizations including Noteworthy Acappella, Leadership Committees, and Students Helping Honduras, she has taken on various responsibilities for the community. Her passion for art and visual technology has allowed her to be a Gallery Exhibitions and Public Programs Intern at International Arts & Artists in Washington, DC while finishing up her Bachelor’s degree. Savannah is currently working as a Program Assistant at the Office of Visitor Services for the Smithsonian Institution. With Loebig Ink, Savannah enjoys the flexibility in working on her client directories projects. Loebig Ink allows her to schedule her projects very independently, which helps her offer the best results for her clients. 

In her time away from work, Savannah enjoys many different hobbies. Her favorites are cooking, painting, and singing for a local choir in Virginia. She cherishes baking her own bread; unlike many people, she bakes it traditionally — all from scratch in a dutch oven. In the future, Savannah would like to travel to Thailand to experience the culture first hand. Her lifelong dream involves doing something she loves, perhaps by combining her hobbies with her profession. One of her dreams is perform on Broadway in a musical like “WICKED”! 

Get in touch with Loebig Ink about your project, and you may have the chance to grow your business with a powerful directories strategy by Savannah Loebig! 

Meet Our Google My Business and Directory Optimization Specialist – Samuel Loebig

Posted on by Robin Renee

Loebig Ink Team Member: Samuel Loebig

Samuel Loebig #71Samuel Loebig has a unique relationship with the founder of Loebig Ink — He’s Brian Loebig’s eldest son. Samuel began working for Loebig Ink in 2012. He started by helping with simple accounting work and developed into one of Loebig Ink’s best Google My Business and Directory Optimization Specialists. Through working with the Loebig Ink team, Samuel has shown his knack for developing an excellent directory strategy for our clients.

In his role as Google My Business Specialist, Samuel makes sure every client’s Google My Business account is optimized for their profession. He ensures correctness, completeness, and consistency for each listing. In addition, Samuel uses his excellent search engine optimization skills to create directory strategies for clients to improve the likelihood the business will appear on the first page of search engines. He has helped numerous companies to reach a broader range of target audiences and to gain more reviews. Samuel’s willingness to never stop learning about the marketing industry has broadened his areas of expertise. His professionalism, detail-oriented style, and compassionate client communication continue to be a great asset to Loebig Ink. 

Samuel grew up in Philadelphia, PA, Southwest VA and Silver Spring, MD. He is currently majoring in Public Health from Purdue University in West Lafayette, Indiana, where he is in his final semester. For the last four years, he has been playing Division 1, Big Ten football for the Purdue Boilermakers. His dedication on the football field has made his Purdue experience very memorable. Now, he has begun to focus on his career path of becoming a veterinarian. His passion for working with animals led to his current internship at an Indiana zoo, where he gains first-hand zookeeping experience. Within the next ten years, Samuel would like to finish vet school and be working as a veterinarian at a local zoo. While pursuing this career goal, he enjoys the flexibility of working remotely for Loebig Ink. He continues to demonstrate an incredible ability to work under challenging circumstances and to deliver high quality for each client. 

In his time away from work and school, Samuel enjoys playing bass and guitar. He has cherished performing with his dad at the Root Studio Open Mic in Columbia, Maryland, which Loebig Ink sponsored. Their shared love of music is very special to Samuel and Brian. Samuel also enjoyed traveling overseas for the very first time in 2019. His number one bucket list item is to travel as much as possible and to experience what the rest of the world can offer. After Rome, Paris, and Florence, he is ready to explore any destination. 

Get in touch with Loebig Ink about your project, and you may have the chance to grow your business with an excellent directories strategy by Samuel Loebig!

Meet Our Project Manager – Philip Day

Posted on by Robin Renee

Loebig Ink Team Member: Philip Day

Philip Day selfiePhilip Day met Loebig Ink founder Brian Loebig through a previous job in 2007. Philip worked for Brian at Lutheran Family Services of Virginia for about three years before he started working for Loebig Ink. Having joined the group way back when Loebig Ink was re-established in 2010, Philip is the most seasoned team member. Meanwhile, Philip also created his own company, Philip Day Communications, and began working full time in the marketing industry in 2013. Over the years, Brian and Philip have formed a great business relationship and friendship. Philip has grown into a Lead Project Manager for Loebig Ink and his outstanding passion for writing has given tremendous value to many projects. 

Philip is now an experienced Project Manager in Social Media Marketing, Blog Writing, Copywriting, and Search Engine Optimization. He enjoys creating storytelling content to help his clients grow their businesses. Philips’s willingness to never stop learning about the industry has allowed him to work on a lot of new marketing areas. The numerous projects on which he has worked include focused advertising, SEO, and developing amazing websites. Philip’s professionalism, courtesy, and creativity in his approach with clients continues to be a great asset to Loebig Ink. 

Philip grew up in Roanoke, Virginia. Since graduating from Liberty University in 1986 with a Communications degree and a minor in Journalism, he has written news and advertising copy for local television and radio. Additionally, he has created public relations inserts and pieces, written website copy, blogs and media releases, and he has managed social media accounts and web content. Brian has been a fantastic mentor along the way. Philip is very appreciative that Brian has always guided him in growing his own business as well as in working for Loebig Ink. Philips admires Brians’s ethical approach, honest demeanor, and how he treats each client equally. 

Today Philip lives with his wife, Melody, and their dog in Charlottesville, Virginia. In his time away from work, he enjoys reading, bicycle riding in the Central Virginia mountains, and writing his novels. Philip likes to travel with his wife out West and to New England. Within the next ten years, he would like to rent an RV and travel with his wife and dog around the US and Canada. Volunteering is one of Philip’s life passions. He is a member of the Kiwanis Club of Charlottesville and actively supports the Multiple Sclerosis Society. He also stays involved with the Lutheran Church in his area. Philip is very passionate about his business and would like to expand his team to one or two employees in the near future. He would like to grow his marketing knowledge to serve clients even better and to stay on top of upcoming trends.

Get in touch with Loebig Ink about your project, and you may have the most excellent story of your company written for you by Philip Day! 

Blog SEO for 2020 

Posted on by Robin Renee

Blog SEO for 2020Search engine optimization is incredibly important for your website’s visibility. It is also a moving target. It is important to maintain the efforts you’ve made, while staying aware of the latest information on what you can do to improve. Much has remained the same. Read our previous article, “Optimize Your Blog,” for the basics. But given an increasingly mobile-first world, Google’s algorithm changes in response to user behavior and more, you have to stay on your game. Here are some important updates to SEO best practices for blogs in 2020.

  1. Keep it brief. In the not-too-distant past, it seemed that filling out your title tag completely by using 60 -70 characters was the ideal. Doing so gives you the opportunity to use your target keyword right up front followed by other search-friendly terms and information about the page. However, it seems that shorter is now better. Keep your title tags brief and to the point. 14 to 40 characters are ideal. Try streamlining your meta title by using the target keyword followed by only the most pertinent terms relating to the page.
  2. Ask a question. What catches users’ attention? How can you get more clicks? One factor seems to be putting your title tag in the form of a question. Try asking what you think your ideal client or audience wants to know like “Who is the best writer in Silver Spring?” You may also try a question that the client would answer enthusiastically with “Me!” like “Looking for a doula in Danbury?” Question-based title tags have been performing with a 14% greater click-through rate, so ask questions first!
  3. Meta descriptions matter. It can be hard to keep up with every detail of your SEO, especially when you are creating new content frequently to keep your blog fresh. That said, writing a meta description for your post is a step you shouldn’t skip. Your meta description won’t appear anywhere on your actual blog post. Rather, it will show up just under the meta title in a Google search. If you do omit this step, the first words that appear on your post will populate the description by default. That may seem ok, but why not take control of what you want to appear in that space? As with your meta titles, this is another place to use a focus keyword prominently. The number of characters you can use in your description varies by platform – some may allow 300 or more – but in many cases only the first 160 or so characters will be seen. Just adding a meta description can get you 5.8% more clicks.
  4. Keywords are still key. As mentioned above, using keywords still matters. Choose them wisely and then give attention to how you use them. Choose a target keyword for each page and use it in the meta title, meta description, and H1 tag. How often should you use your keyword? 1% keyword density is enough to signal its importance to search engines. That’s once every 100 words. Stuffing more keywords than that into your text will not only annoy your readers, but it could earn a demerit from Google. Stick to reasonable, consistent keyword usage and you’re on your way up in rankings.
  5. Your keywords are your address. Another place to give your keywords a place to shine is in the web address, or URL for your blog post. Adding keywords to your URL can give you an amazing 45% higher click-through-rate than one that doesn’t use keywords. So try for a URL that uses a focus keyword for the post like website.com/piano-movers-dc, website.com/catering-in-nashua, or website.com/custom-home-project.
  6. Pay attention to your parents. Or at least optimize for the parent topic! According to Ahrefs, a parent topic is the main topic of a web page, the most popular version of a keyword phrase on a page that may also rank for many other similar keyword phrases. So while considering individual keywords is one approach to optimization, you may not have to write a separate blog post with a focus on every single one. Do some research to find the parent topic for your page and optimize with the topic in mind. Vary the phrases you use to discuss the topic and you can expand the searchability and reach of the article.
  7. Optimize for Featured Snippets. What’s better than a regular old high organic ranking? Getting a Featured Snippet on Google is one way to a big jump in visibility. While you can’t tell Google directly to feature your excellent blog post, you can maximize the chances that Google’s algorithms will deem it excellent and worthy. To increase your chances, make sure the information on your page is easy to read and useful. Craft it to answer a specific question. Use structured data, or schema markup behind the scenes to highlight the information you hope to have featured.
  8. Write long-form. Articles with a high word count get 77% more clicks and social engagement. So rather than keeping it short and sweet when it comes to your blog posts, try going for 1,500 words or more. In-depth, valuable information gets attention. If you can provide a comprehensive answer to an exact, frequently asked question, you just may have struck internet gold.

Incorporate as many of these guidelines as you can, and expect to see your blog posts rise up the ranks in 2020.

Resources

“On-Page SEO: The Definitive Guide,” Backlinko. Retrieved from https://backlinko.com/on-page-seo

Patel, N. “Neil Knowledge” video post. Retrieved from https://www.linkedin.com/posts/neilkpatel_seo-digitalmarketing-traffic-activity-6609094502919520256-tJFF/

Smarty, A. “How to Optimize for Google’s Featured Snippets to Build More Traffic,” Moz.com. Retrieved from https://moz.com/blog/optimize-featured-snippets

Soulo, T. “Parent Topic,” Ahrefs.com. Retrieved from https://ahrefs.com/blog/keyword-generator/#section5

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