SEO Expert Training
Introduction to SEO
Instruction will be given through in-class lecture, powerpoint presentations, live website demos and reviews, in-class video conferencing with additional SEO professionals, article reading outside of class instruction and web-based research involving several SEO tools. including but not limited to:
- SEMRush.com – all students will be given a free 4 week trial version of this keyword research software to complete out of class assignments.
- Screaming Frog SEO Spider – all students will download and install the free version of this software to help in meta-tag evaluation and development. Software is available in PC and Mac versions.
- Google Keyword Planner – students will need to setup a Google Adwords account to gain access to this tool.
5-Week Course Goals
Objective 1:
Learn key tools, strategies and technical concepts for helping a website rank higher in Google for targeted keywords.
Objective 2:
Provide small business owners and staff responsible for a website the ability to assess their own website performance and the also understand and evaluate the role and performance of an SEO service provider.
Objective 3:
Provide basic SEO education for participants who are interested in pursuing a career or additional income in the SEO field.
Dates:
Wed. Evenings, Sept. 5 to Oct. 3, 2018
Location:
Hera Hub DC, 5028 Wisconsin Ave NW, Suite 100, Washington, DC 20016
Cost: $250.00