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Tag: Trust Flow

Majestic.com Definitions

Posted on by Robin Renee

Understanding the Majestic Site Explorer Tool

Majestic.com DefinitionsMajestic.com is a site that helps you understand what is at work behind the scenes of any website. It includes a host of tools such as Keyword Checker, Bulk Backlink Checker, Campaigns, and Custom Reports. It can help guide SEO choices, provide information about how websites are connected, and give you valuable insight into the overall “health” of a website.

Here are the definitions for some terms you will see on the Majestic.com Site Explorer or on a report based on its results. A few are more general terms that you will encounter in many SEO and web development discussions and documents. Others are specific to Majestic. We hope this guide helps you make sense of how the Majestic Site Explorer works and how it can help you.

 URL: A URL is a Uniform Resource Locator. You will often just hear it simply called a web address. When looking for information about a site in Majestic, you will search using the URL (which looks like https://www.website.com), the root domain, or the subdomain. Your results will vary according to which version of the web address you use, so if you plan to track a website’s progress over time, you will want to make a choice and remain consistent.

Root Domain: The root domain (website.com) is the overarching version of the web address that contains the subdomains and folders that belong to a website under its umbrella.

Subdomain: A subdomain incorporates the root domain but contains additional elements. Its purpose is to help organize and navigate to different sections of a website. Examples of the ways a subdomain may appear are www.website.com or news.website.com.

Fresh Index: Majestic’s Fresh Index shows the most recent data for a website you are exploring. Backlinks that have appeared within the previous 90 days will be reflected here, along with other metrics such as Trust Flow and Citation Flow, which are defined below.

Historic Index: In contrast to the Fresh Index, the Historic Index provides all the information Majestic has on the website you are exploring.

Majestic.com screenshot for Travelocity

Referring Domains: Referring domains are websites that link to the website you are exploring. In other words, a referring domain sends one or more backlinks to a target website.

Backlinks: Backlinks are links that point from one website to another. For example, because this article discusses Majestic and provides a link to the website, majestic.com now has a backlink from loebigink.com. Obtaining backlinks from highly regarded websites lends credibility and trust to the target website.

Trust Flow: According to Majestic, “Trust Flow is one of the Majestic Flow Metrics, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.” The more backlinks and interaction a site has from trusted sites, the higher its Trust Flow is likely to be.

Topical Trust Flow: Topical Trust Flow is a score between 0-100 showing the Trust Flow within each topic, such as “Recreation / Travel” or “Computers / Internet / Protocols.”

Citation Flow: As explained on Majestic.com, “Citation Flow is one of the Majestic Flow Metrics, which is weighted by the number citations to a given URL, or Domain.” As Trust Flow increases, a comparable Citation Flow indicates healthy backlinks to a website. However, a high Citation Flow combined with low Trust Flow indicates a site may have spammy backlinks that should be disavowed in Google Search Console.

Referring IPs: A Referring IP is an IP address that hosts one or more websites that contain links to a given website. Many websites can be hosted on one IP address.

Referring Subnets: “Referring Subnets” is an abbreviated way of saying “Referring C Subnets.” Gordano.com explains, “A class C subnet uses the first three octets of an IP address to designate the network ID, and the remaining octet for the designation of the Host ID.”

Anchor Text: Anchor text is the clickable text in a hyperlink. Reviewing anchor text lets you know the actual words that are used on a page to link back to a website.

Alexa Rank: Alexa Rank is a measure of website popularity. A site with an Alexa Rank of 1 would be among the most popular of websites. The Alexa Rank of a website lets you gauge its popularity relative to all other sites.

These basic definitions should help you assess websites using the Majestic Site Explorer tool. By observing referring domains, Trust Flow, Citation Flow, and other metrics over time, you can develop a plan for more significant backlinks and better SEO while disavowing harmful backlinks that could weaken the overall reputation of a site on the internet. Contact us if you’ve got questions about web tools or are interested in an SEO Assessment for comprehensive information about your website.

Chamber of Commerce SEO

Posted on by Brian Loebig

Membership is Good for Business and Search Engine Optimization

Chamber of Commerce SEOHave you considered joining a chamber of commerce? Membership in a local chamber offers numerous benefits. The basic purpose of a chamber of commerce is to create a vibrant business environment in its area and/or for its target population. Each organization is different, but you can expect that each will offer programs, events, and growth opportunities for its members while serving as an advocate for business interests in the region. Here are a few of the reasons you should consider joining:

Networking: Joining a chamber of commerce is a great way to learn about others who are doing business in your area. The more other business owners know about the goods or services you offer, the more likely you will discover creative ways to collaborate. Interact with chamber members, potential members, and others at open events, and you are paving the way for opportunity.

Referrals: As you meet other members of a chamber and get acquainted with their businesses, when they hear of someone who needs a service that you provide, they are likely to pass it on to you. As such referrals are returned, it’s good for business all around.

Social Opportunities: It doesn’t always have to be about selling. Many chambers offer low-key social events for members and friends. Just getting to know new people in your community can be as helpful as it is enjoyable. Social connections and visibility matter a lot and can lead to business down the line.

Staying Up-To-Date: One of the functions of a chamber of commerce is maintaining an awareness of issues affecting the various businesses in the area. Your membership will ensure you stay aware, which will help you make good business decisions.

Public Perception: Businesses that belong to chambers of commerce tend to command greater trust than those that don’t. Banding together in a respected organization multiplies respectability and positive reputations for everyone.

Maryland, DC and Northern Virginia
Chambers of Commerce
Fees and Trust Flow

Updated May 2023 by Samuel Loebig
Click the heading to sort the list by each column!

Name**Annual Fee*Trust Flow/ Citation Flow
Alexandria Chamber of Commerce$43515/29
Anne Arundel County Chamber of Commerce$49519/25
Arlington Chamber of Commerce$55418/24
Asian American Chamber of Commerce$25525/29
Calvert County Chamber of Commerce$14515/27
Central Fairfax Chamber of Commerce$32014/32
Central Maryland Chamber of Commerce$36521/25
Charles County Chamber of Commerce$28015/31
DC Chamber of Commerce$60526/34
Equality Chamber of Commerce$40027/25
Falls Church Chamber of Commerce$31217/30
Frederick County Chamber of Commerce$36026/32
Gaithersburg-Germantown Chamber of Commerce$35025/32
The Greater Bethesda Chamber of Commerce$47518/26
Greater Brunswick Area Chamber of Commerce$8512/21
Greater Crofton Chamber of Commerce$24514/17
Greater McLean Chamber of Commerce$31018/31
Greater Reston Chamber of Commerce$50031/35
Greater Severna Park and Arnold Chamber of Commerce$1956/24
Greater Silver Spring Chamber of Commerce$43518/31
Greater Washington Hispanic Chamber of Commerce$25024/29
Hispanic Chamber of Commerce$15017/23
Howard County Chamber of Commerce$54519/28
The Maryland Black Chamber of Commerce$15017/21
Maryland Chamber of Commerce$75026/36
The Maryland LGBT Chamber of Commerce$35027/13
Middletown Area Chamber of Commerce$7512/20
Montgomery County Chamber of Commerce$80025/29
National Black Chamber of Commerce$50025/34
Northern Anne Arundel County Chamber of Commerce$20018/34
Northern Virginia Chamber of Commerce$85022/18
Northwest Chamber of Commerce$30012/39
Olney Chamber of Commerce$30018/32
Potomac Chamber of Commerce$30014/24
Prince George’s Chamber of Commerce$42517/31
Rockville Chamber of Commerce$40018/27
Southern Anne Arundel Chamber of Commerce$25014/22
St. Mary’s County Chamber of Commerce$20017/20
Eastern Montgomery County Chamber of Commerce$27516/24
Greater Mt. Airy Chamber of Commerce$1004/14
Tysons Regional Chamber of Commerce$37519/25
Wheaton & Kensington Chamber of Commerce$19524/12

*Trust and citation flow is based on Majestic.com’s historic index.

**Annual fee is based on the lowest cost business membership category on the date of the list was updated.

Did You Know? Joining a Chamber of Commerce is Also Great for SEO!

Another great perk is that chamber of commerce membership gives you a business directory backlink to your website that has excellent SEO value. Chambers of commerce are strongly trusted on the internet and can lend that credibility to your site as well. Moz and Majestic measure this through Trust Flow and Citation Flow. According to majestic.com, “Trust Flow is one of the Majestic Flow Metrics, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.” Citation Flow, in comparison, “is weighted by the number of citations to a given URL, or Domain.” Essentially, the higher the Trust Flow and Citation Flow, provided that both are relatively in balance, the more reputable the website.

Gaining backlinks from high-quality sites helps to increase these positive metrics on your own site and increase your website’s visibility in Google searches.

Here is a useful list of regional chambers along with their Trust and Citation Flow metrics and annual fees. Even if you weren’t planning on taking advantage of all the other benefits, the positive impact on your SEO might be well worth the price.

Consider joining a chamber near you and enjoy the benefits to business and online visibility.

Loebig Ink, LLC is a proud member of the Greater Silver Spring Chamber of Commerce and the Maryland Black Chamber of Commerce.

References:

Demitropoulos, B. (May 4, 2012). Why Join Your Local Chamber of Commerce. The TJB American Business Magazine, Retrieved from http://www.americanbusinessmag.com/2012/05/why-join-your-local-chamber-of-commerce/

Larson, D. (May 5, 2015). “6 reasons why businesses should join a local chamber of commerce,” Daily Herald, Retrieved from https://www.heraldextra.com/news/community/business/chambers/reasons-why-businesses-should-join-a-local-chamber-of-commerce/article_a97e3f6f-72ea-530c-a6ad-37835f5b96c5.html

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