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Loebig Ink is a small business consulting firm
fueled by coffee, creativity and music to provide
SEO, web design and social media solutions.

SEO Misconceptions: Brian Loebig on Business Banter

SEO Misconceptions: Brian Loebig on Business BanterKeeping up with all your social media plus your favorite business-related podcasts can be a “seemed like a good idea at the time” prospect. There is great information everywhere, but with only 24 hours in a day, the time to stay informed can be overwhelming. That’s why Dawn Foster of D. Foster Marketing created Business Banter: Bite-Sized Insights for and From Entrepreneurs. Brian Loebig was recently featured on Business Banter with some brief but important messages about SEO Misconceptions. 

In a crisp, 90 seconds, Loebig dispensed with two major issues many people get wrong about SEO. First, he tells listeners who may have believed that SEO is not quantifiable that it absolutely is. SEO does yield results and there are ways to measure it to show the improvements. The second misconception he dispels is that SEO takes a long time. “If you haven’t done SEO before, you should be able to get verifiable, measurable results in 30 days,” he explains. Rather than take on a project if the website is not yet in position to achieve those 30-day visibility increases, SEO experts at Loebig Ink, LLC will advise on what is needed to prepare the site before embarking on moving the SEO to the next level. 

Dawn Foster - Business Banter: Bits-Sized Insights for and From Entrepreneurs

D. Foster Marketing is a consulting firm that also functions as a full-service agency with a special passion for helping Black, women and other minority business owners build their businesses. The team describes itself as “tend[ing] to geek out over” all things branding, marketing, and analytics, which tracks with the creation of a helpful mini-podcast like Business Banter. “There’s always a piece of information, encouragement, or other gem that can help someone on their entrepreneurial journey,” Foster says by way of introduction to the series on LinkedIn.

Listen to Business Banter featuring Brian Loebig on the D. Foster Marketing LinkedIn page. 

Head over to the Loebig Ink Search Engine Optimization page to learn how we can help make quick, measurable improvements to your website.  

We’re Honored! Accolades From Alignable.com and Expertise.com

Brian Loebig Alignable Local Business Person of the Year badge 2023Congratulations are in order! Brian Loebig, our founder of Loebig Ink, LLC, has been chosen as a Local Business Person of the Year for Wheaton, MD by Alignable.com. Not to be outdone, Expertise.com has just listed Loebig Ink at the top of the list of best SEO agencies in Silver Spring, MD and among the top 20 web developers for Washington, DC. Brian and the whole team are incredibly happy and proud of these honors.

Alignable is an online network where small business owners across North America drive leads and prospects, generate referrals, connect for new business, build relationships, and share advice. In January, Alignable began its annual six-week contest by asking members to vote for the most supportive business owners in their communities. The competition proved to be the biggest one yet with over 226,000 votes cast, nearly 51,000 testimonials written, and almost 4,000 business people recognized in their local communities. Having achieved Local Business Person of the Year honors for Silver Spring or Wheaton each year since 2021, Brian hopes to continue making it an annual happening.

Expertise.com Best SEO Agencies in Silver Spring 2023Unlike Alignable, Expertise.com uses a proprietary research and selection process to explore among business categories in each location to determine the best of the bunch in over 200 industries. Their process incorporates public databases and customer referrals, analysis of public records, trusted sources, screening, verification through the work of a research team, and even mystery shopping. Its goal is to discover and list industry experts in order to direct consumers to the most highly-skilled professionals.

Expertise.com Best Web Developers in Washington, DC 2023

Loebig Ink has been very busy so far this year and we are looking forward to handling a steady stream of projects for new and established clients all year. Be it SEO, web development and design, social media marketing, or any of our other services, we always strive for excellence. We’re thrilled that the feedback seems to indicate we’re doing ok.

Learn about our work and let us know how we can help you!

 

 

Internet Marketing for the Beauty Industry

Brian Loebig on the Body Beauty Show

Body Beauty Show logoAt the beginning of Episode 65 of the Body Beauty Show, host Austin Evans leads with the questions that so many business owners ask themselves: “How do I market my products? How do I market my services?” He invited Brian Loebig to speak with him on the podcast to help beauty entrepreneurs sort through the “ocean of noise” they encounter in the spirit of advice to find the most important internet marketing actions they can take to increase their rankings in search engines.

During the episode, “High Impact Low Effort Marketing Tactics to Help Your Spa Stand Out,” Brian defines personal branding SEO and tells listeners about the importance of taking full advantage of quick, easy steps beauty business owners can take that make big impacts such as filling out profiles on free directories and sites like About.me. Brian and Austin discuss tailoring web presence and social media to the most suitable demographic. They discuss ways of obtaining backlinks for a website and the important role sponsorships can play. Also mentioned in the lively conversation are ways to maximize the use of your Google Business Profile such as adding services to the profile in the Products section to achieve greater visibility for spas and related beauty businesses.

“This is really like the low-hanging fruit kind of stuff that can propel your business above competitors,” Brian says. The podcast conversation then moves into more technical information about working with Google Search Console, Google Analytics, and the new version of Analytics, GA4. Expect a future Body Beauty Show presentation in a webinar format so the visual aspect can help viewers delve more deeply into these topics.

The Body Beauty Show is produced by Artemis, whose mission is “to build a community of successful entrepreneurs who empower their clients to be confident in their own skin.” The company specializes in U.S. distribution of professional equipment for medical and beauty spas. Over 1,000 partners are currently part of the Artemis family.

Brian Loebig’s internet marketing tips on the show are of benefit to people in all industries. Listen here

and watch the video!

BBS 65 - Brian Loebig from Loebig Ink

Brian Loebig Honored As Wheaton’s 2022 Local Business Person of the Year

BOSTON, MA: February 16, 2022 — The largest online referral network for small businesses, Alignable.com is announcing the results of its national search for leaders who’ve gone above and beyond guiding peers and supporting entire communities as they strive to recover.

Brian LoebigToday, Alignable’s network has chosen Brian Loebig of Loebig Ink, LLC as Wheaton’s 2022 Business Person Of The Year!  

The 2022 contest is the most popular competition Alignable has ever hosted, marking a 64% increase in participation over last year. In all, 2,400+ small business owners were elected by their peers to be their Local Business People Of The Year across the U.S. and Canada.

During the contest, which ran from Jan. 10 to Feb. 11, 2022, 160,000+ votes and 32,000+ testimonials were posted praising thousands of local leaders for helping their peers and communities through a turbulent year with many challenges: skyrocketing inflation, labor shortages, supply chain problems, and COVID variants.

Because of these issues, 70% of small businesses have yet to recover and recovery rates have declined 13% since December, according to Alignable’s latest poll of 6,305 small business owners. This recovery reversal highlights how important it is for the contest winners to continue their work helping even more businesses bounce back from pandemic-era hurdles.

Giving Is The Glue Holding Us Together

Alignable Local Business Person of the Year 2022 badge“One of the ways our organization gives back to the local business community is through regular personal connections and engagement on platforms like Alignable,” said Loebig. “These platforms can help us be stronger together and can extend and strengthen the community at scale. Our team at Loebig Ink is excited to receive this award and encourage everyone to build each other up online and in person.”

Loebig received a special badge on his Alignable profile, recognizing this win. In past years, the awareness generated through similar contests has spurred expanded connections, as well as new business for many winners.

Driving Recognition Is Key

“This has been a fun and rewarding contest to watch unfold,” said Alignable’s President & Co-Founder Venkat Krishnamurthy. “Local business owners are the heart and soul of their communities and they ought to get way more recognition for all they do. Friendly competition aside, this contest generated some incredible peer testimonials (to the tune of 32,000+), showing exactly why small business owners are stronger together.”

To arrange interviews with Brian Loebig and/or an Alignable representative,  please contact Chuck Casto at chuck@alignable.com. He also can offer JPEGs and other visuals, as well as local winner testimonials.

About Loebig Ink, LLC

Loebig Ink is a small business consulting firm fueled by coffee, creativity, and music to provide SEO, web design, and social media solutions. Launched as a full-time web consulting business in Richmond, Virginia in 2010, the business widened its scope and moved to Maryland in the Washington, DC area in 2012. The company now works with an expanding team of social media, SEO, web, and graphic design professionals. Learn more about our services at Loebig Ink.

About Alignable

Alignable.com is the largest online referral network for small businesses in the U.S. and Canada. With 7 million+ members across 35,000+ local communities, Alignable is the network where small business owners drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice.

“Finding Freedom” With Brian Loebig on The Leftscape Podcast

silhouette of woman on a beach, sun low, arms outstretchedBrian Loebig, founder and owner of Loebig Ink, LLC, is an enthusiastic entrepreneur, teacher, and speaker who enjoys sharing his knowledge with groups large and small. His presentations on Personal Branding SEO teach his audiences the keys to establishing a personal brand from creating a website to getting listed in directories, how to maximize social media profiles, and more. As Brian expands the scope of his work with personal branding to blogging and podcasts, he has been making appearances to increase his own visibility and to further define his brand. Case in point, he was a recent featured guest on The Leftscape podcast. The show posted on January 12, 2022. Listen: “Finding Freedom (Episode 115)

Brian’s love for helping people has long been part of his personal brand and many who work with Loebig Ink have witnessed that through his passion for business networking. During this interview, Brian talks about his work as a former drug and alcohol counselor and shares his experiences in helping others find freedom from addiction and criminal thinking. He spoke with Robin Renée, who is not only a co-host of The Leftscape along with Wendy Sheridan, but is also the Lead SEO Manager on the Loebig Ink team.

Brian Loebig“I fell in love with the whole process – the diversity in the world and in people and how they can get to that point in their life when they’re going to prison or jail and using drugs as an outlet,” Brian recalls. He outlines his career beginning as a halfway house monitor to the Director of Treatment Programs for all of southeastern Wisconsin and defines the “Cognitive Behavioral Therapy approach to change” that he learned along the way.

“If you change your thinking, you can change your behavior,” he says. Brian developed and maintains The Criminal Thinking Therapy Resource website in collaboration with technology T.E.A.M. partners Robert Dorfman, Ted Tyree, and Lamar Childs. Materials and resources are available on the site for practitioners of Cognitive Behavioral Therapy.

The Leftscape debuted in 2018 and presents interviews with diverse guests, culture, current events, and commentary from a progressive perspective. Brian Loebig looks forward to increasing his presence in the podcast space to maximize the reach and definition of his personal brand. In the meantime, learn more about Brian and Loebig Ink here.

 

Loebig Ink Featured in a ContentCal Success Story

A ContentCal and Loebig Ink Success Story graphicOne of the most important aspects of doing business today is also one of the most challenging: keeping up a consistent social media presence. Direct, call-to-action social media marketing is incredibly important, but so is overall visibility and friendly engagement through content of interest to followers and potential new clients. We use ContentCal to serve our Social Media Management clients and we are honored that Loebig Ink was recently featured as a Success Story on the ContentCal website.

The article, “Creating the foundations for scale,” outlines our trajectory from when we first began offering Social Media Management – back when creating and sharing spreadsheets for the task was all we had – to eventually choosing ContentCal as our preferred content management platform. We are very happy now with how easy it is to create, schedule, and auto-post social media content for our clients. Finding the right platform with the features we needed, however, wasn’t a direct path. It took time, feedback, discussion, and trust. You can read the story at contentcal.com.

ContentCal launched in 2016 and streamlines content marketing to make the processes simpler. Their products offer the ability to plan, schedule, and publish across multiple platforms, to engage with clients and customers, and to perform analyses on the presentation of your messages so you keep on top of what works best for your business. Loebig Ink is one of their over 2,000 clients who publish to Facebook, Twitter, Instagram, LinkedIn, and other socials using ContentCal.

Learn more about social media marketing, view our complete list of social media optimization and management services, and contact us for more information.

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