Say hello to our new intern, Peter Barkanic! He arrives on the team with both a personal and a professional connection. Brian Loebig is a family friend. Loebig Ink has also done digital marketing and SEO for The Estates At Laytonsville, the assisted living community that Peter’s mother-in-law founded. As the current Marketing Director of that community, Peter thought it would be very beneficial to round out his digital marketing knowledge. Reaching out to Brian about an internship was a natural fit.
So far, Peter’s favorite work he’s taken part in at Loebig Ink has been SEO. He is currently shadowing Wendy’s projects and learning to take on steps of the process on his own. He was surprised at how complex and intricate the work really is, often utilizing multiple platforms and factoring in unexpected things such as UI/UX. “The SEO process also reminds a bit of my favorite game show, Family Feud,” he says, “in that you have to guess the terms that are most popular among the general population.”
He has been enjoying working with Brian and the team and finds the virtual environment supportive and friendly. “They appreciate how difficult the learning curve is for some aspects of digital marketing and are happy to give advice and answer my many questions,” he explains. When he’s not working on a Loebig project, he loves spending time with friends and family, checking out new music, writing poetry, and exploring the vast array of entertainment and opportunities new technology allows. Making a positive impact on the lives of others is of utmost importance to Peter, which he keeps top of mind whether at work or leisure.
Peter Barkanic grew up in Bethesda, Maryland and attended the College of William and Mary where he majored in marketing and minored in psychology. He was lucky enough to have met his wife back in high school, though they only reconnected and started dating over a decade later near the end of the COVID pandemic. Peter is very happy to now be in a position where he can use all he’s learned in school and beyond in a purposeful line of work. We are very happy to have him on our team!
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